They say that green may be the new black. But don’t for a second think that finding color inspiration naturally starts and ends together with the color green! Being enviromentally friendly definitely holds great potential, especially when you consider how far this movement could go towards protecting nature and all of its beauty. But the degree that color might be inspired naturally extends well beyond shades of green.
It’s diversity makes nature an infinite source of inspiration for first time ideas and methods to choosing color. Stop and think for a second of your sheer variety of natural landscapes that exist around this world. Plateaus, valleys, cliffs, oceans, rivers, lakes, brooks, deserts, volcanic islands, botanical gardens, amusement parks, national and state parks, pastures, even a vacation to your neighborhood farmer’s market are all places with colors inspired by nature.
Quite often nature’s hues don’t shock or invigorate. Instead, colors inspired by nature are comfy, inviting, and pleasing on the eye. Subconsciously, we expect naturally-occurring color combinations to be like that because we’re employed to seeing those colors together either naturally or while using the Pantone Formula Guide Solid Coated. Think earth tone browns and shades of blue that remind us of the earth and sky.
Stretch your imagination and target the way color combinations found in nature change with the changing seasons. Picture a green tree-covered mountain range that turns into brilliant yet warm hues of gold, orange, and red during autumn. Or imagine a gently rolling hill overflowing with multi-colored wildflowers that turns 79dexrpky a satiny mound of snowy white throughout the winter.
Now take that same rolling hill loaded with flowers and imagine the way it changes not from season to season, but day-to-day. Picture in your thoughts those vivid floral colors awash in shades of gray like a fierce thunderstorm approaches. Discover how even daily variations in the weather can trigger new bursts of color inspiration?
Next time you’re attempting to find the right color combination for your personal fashion or graphic designs, a client’s brand, or even for the launch of the cool product that promises to save the environment, let nature inspire you. It’s everywhere you appear even though you’re being placed in the midst a concrete jungle. Once you’ve found that perfect nature-inspired scene, matching those colors is simple with your Pantone color system!